This Time, We’re Ahead: Why Creatives Have the Upper Hand with AI
Recently, I was documenting an event for a large company and while I worked, their senior team were discussing AI.
That’s when I noticed something surprising:
none of them were using it.
These were high-level decision-makers — but when AI came up, there was hesitation.
They spoke about the challenges: contracts, training, culture change.
And I stood there thinking:
I’ve been using AI every day for over a year.
Not just experimenting with it — but really using it.
That moment made something click:
we — the creatives, the self-employed, small business owners— are ahead right now!
We can apply something today and see results by tomorrow.
That’s the power of being small, fast, and curious.
But let’s be honest: there’s a lot of resistance to AI in the creative world.
And I understand why.
We’ve built our businesses with our hands, our eyes, our instincts.
Our work is human. Personal. Real.
So when something like AI comes along, it can feel wrong — like a shortcut we don’t want to take.
But what if — just this once — the shortcut wasn’t about removing the human touch, but making space for it?
We’re Creatives. We’d Rather Be Creating.
Most of us didn’t start a business to spend our days:
writing website copy
fiddling with newsletter subject lines
filling out grant applications
writing terms and conditions
replying to tricky client emails
fighting with settings on our website
figuring out what to post on Instagram
We want to be in the studio. At the workbench. Behind the lens.
Creating, not formatting.
But the truth is: running a creative business means wearing a thousand hats.
And the admin never sleeps.
Let AI take some weight off your shoulders.
What if you had an assistant who:
helped you apply for that grant with clarity and confidence
wrote your copy in a tone that actually sounds like you
tidied up that awkward email draft you’ve been putting off
helped you brainstorm social media ideas based on your own work
turned your thoughts into newsletters, blogs, or product descriptions
rewrote your terms and conditions in plain English
freed up hours every week so you could focus on the project you really want to do
No hiring. No outsourcing. No hair pulling at 2am when nothing is working and there’s no one to call!
This is Not a Pipe Dream. It’s Possible. It’s EASY. And It’s Happening.
I’ve been diving deep into AI for over a year; using it for my personal life and my creative business and I believe small businesses like yours are at an advantage right now.
I Wish I Could Take You All One by One…
…and show you what’s possible.
Because when you free up your time, your energy, your focus — you get to bring more you into your work.
This will to change how you work
I’m planning a workshop for creatives and solo entrepreneurs on how to use AI in a real, human way — to make your work easier, your words clearer, and your creativity shine. I can honestly say, it will change your life and the way you work.
You don’t need to be techy.
You just need to be open to trying.
📩 If this is something you may like exploring, please let me know in the comments or get in touch
🎁 In the meantime, you can check this free resource I’ve put together for you: ChatGPT Prompts Every Creative Should Have in Their Toolkit
